We decided to create a combination of a film trailer, poster and also magazine cover to promote our new film soon to be realised. We both wanted to create a packaged to promote our film that would be exciting and that would challenge the typical conventions of the thriller genre to create a overall memorable trailer. To do this we need to find out the likes and disliked of our target audiences, to find this information out we carried out focus groups and I also created a questionnaire and gave it to others to fill in, this helped us to narrow down our potential ideas and create the most effective trailer we possibly could. During this focus group we voiced our idea of using 'cheerful, child like' theme tune as the beginning of our trailer to create tension, all participants agree that this was a good idea, which would immediately grab their attention and they said the idea sounded extremely appealing, one participants ever said "It will make the graphic content more disturbing" and another added :The cheerful music will contrast the visual image and make the audience feel vulnerable." We spoke in detail telling them the ideas of colour and font we had; they agreed and informed us that as it being a thriller they would expect to see big bold and clear font, meaning this would help to grab their attention also. We decided to show them trailers which we ourselves had been inspired with and had help us the gather our own ideas to received feed back on these videos and their qualities we showed them many trailers such as 'You're next', I feel this primary research has been significant when making final decisions for our own trailer.
We then began to discus other things with the group, subjects such as the representation of the antagonist in a thriller trailer and the typical conventions that needed to be met. From research we have found many trailers do not give away the full identity of the antagonist. The use of camera angles and also shots in many only show certain features of the antagonists, for example just basic close up shots of only the hands, eyes, or possibly even the weapons used. This was a convention we felt we wanted to use to keep the mystery present.
Eva and I both decided that we would use to face of our antagonist for our Poster and Magazine cover image, this meaning that 'All tied up' is the only thing to link these products to our film trailer as we decided not to show our antagonist in our trailer, but we did decided to add a shot of her hands 'tied up' to a tree, we did this to create suspense which I feel worked in our trailer, on refection I feel this worked out positively and negatively for us, by doing this this has left the audience slightly confused and unsure whether our products did link or not, it could possibly just be different films with the same title, but I fill by not having our antagonist face shown in the trailer this created tensions and mystery and was our 'hook', by giving the face of our antagonist away we feel would put out target audience off wanting to go and see the film as they already know who our two main characters were running from. When carrying out our research we found a similar technique used in films such as 'You're next' we the audience see the antagonist shown but with masks on, we feel this was a good hook and we personally would want to go and see the film just to see if the antagonist would ever to be revelled, a similar technique is also used in 'the purge'. After Eva and I both read through and discussed our feedback we both agreed that we made the correct decision and stuck by our decision in choosing to disguise our antagonist, and also so did the majority of our audience who gave feed back.
I feel the photograph used for our Poster and Magazine was a strong link to our film despite the fact our audience don't get to see this face in our trailer, Eva and I both felt by seeing our actor Britney hands tied in the trailer and the film being called 'All tied up' would be enough to link all items in our promotion pack together. The use of tag lines on the film poster is a typical convention expected on most film posters, especially thrillers, often a riddle is used or something to indicate what could potentially happen in the film, for example 'The thrill' 'Before the problem'. We decided we also wanted to have a tag line, this tag line being 'A road trip of a lift time' this related back to what we see in our trailer, we see it start of with driving alone country lanes; we feel by using country lanes this was effective as they are enclosed on weather sides and empty, no others are present in any of our shots, but our tag line doesn't fit with the picture present, this is what we feel will make it stand out and also help consumers to link the 2 together. We fell this is effective as it instantly makes the audience members think about the story and also reflect on what they have already seen in the trailer and effectively this will make them want to go out and watch our film. Our billing block is used on our poster to introduce actors, producers, directors etc who have worked on the film. I feel that our final poster had potential to be better, and this is because of font used and also colour schemes. Eva and I both sat together and watched various tutorials on how to download these different fonts onto a photograph but still struggled and was unable to do so. I feel our bill block was to large also, but this was a struggle for us as we was unable to get the billing block to the exact side we wanted, we would either have to stretch the billing block or squeeze it and neither looked great, meaning we had no other choice but to have it at this set size, I feel that also our poster lack conventions for example not having star ratings or quotations from well established film critics.
When beginning to think up some ideas for our magazine we both decided we wanted our magazine to fit the conventions of a film magazine in order to promote our film and to help it 'sell'. We wanted to highlights licks from our trailer onto the magazine cover to catch the audience attentions and make them want to buy our magazine in order to film out more about our film. I feel that during the research we carried out we found many different styles of magazines for all genres, Eva and I decided to narrow down a few magazine covers that fit into our genre and we felt inspired by. This would of helped our progression when creating our own magazine cover as we was unable to pink point the information needed to help sell our film as the main feature. Simple things such as the effect of the magazine title against the main image needed more work as it didn't blend effectively. I feel that the magazine was poor over all, and didn't show the variety of skills we have when using media technology such as Photoshop and if we was to do our task again this is something we would focus a lot more of our time on. If we were able to adjust our ancillary tasks we would need to carefully consider the following:
- Fonts used
-Media technologies
-Billing block
-Editing further
-Typical conventions
Our ancillary tasks was not the strongest in comparisons to the other products we had created for example our trailer. I feel that the decisions we had made after reading audience feedback on our ancillary tasks showed we had taken into consideration what they had said, positive and negative and Eva and I both worked closely with our target audience to create an overall promotional packaged that they would be interest in and impressed with. Eva and I both agreed that we could of balanced our time better meaning a better poster and magazine cover. We spent a large amount of time filming, editing and creating a sound track. Meaning our ancillary tasks suffered because of this reason, If we had a chance to do redo this task we would have balanced our time better meaning we could of been more successful meaning we could of shown our use of skills better.
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