Choosing a target audience:

Eva and I are aware that with our genre of a psychological thriller, the target audience is going to be of an older generation, this being said we decided to aim our film trailer towards both male and female in the age bracket off 18-25 the reason for this being because there are no limits with this age group like there would be if we did any younger age, we would have to consider the amount we would be allowed to show, and also we feel that people aged 18-25 are going to be more likely to want to watch a psychological thriller after seeing the trailer, we decided to carry out some primary research, to support this, and to make sure we were choosing the right age group to aim our trailer at. We decided to question members of our class, and family of both genders from age 17+, we showed them a variety of trailers from comedy, to rom/com, to horror and also a thriller and asked them which trailer grabbed there attention the most, 7 out of 10 of the people we asked answered with thriller and this is partly why we chose thriller as our final idea, and also we have easy access to people in which would fit into our target audience. 

Choosing a Genre:

Eva and I have decided to create a thriller trailer, as we feel with this genre you are not as limited as to what route you can take your story line down. We decided to go with a psychological thriller, as this type of genre often included a lot of quick cuts, and non diegetic sound, which we have the ability to do. When Eva and I was carrying out research we found that for us personally we enjoyed and found the thriller trailers more grabbing than any other genre, we also showed other members of our class, and family of both genders from age 17+, we showed them a variety of trailers from comedy, to rom/com, to horror and also a thriller and asked them which trailer grabbed there attention the most, 7 out of 10 of the people we asked answered with thriller and this is partly why we chose thriller as our final idea. Although we do not want our trailer to be a stereotypical thriller trailer, we want our trailer to have all the concepts of a psychological thriller.