Monday, 18 November 2013
Choosing a target audience:
Eva and I are aware that with
our genre of a psychological thriller, the target audience is going to be of an
older generation, this being said we decided to aim our film trailer towards
both male and female in the age bracket off 18-25 the reason for this being
because there are no limits with this age group like there would be if we did
any younger age, we would have to consider the amount we would be allowed to show, and also we feel that people aged 18-25 are going to be more likely to
want to watch a psychological thriller after seeing the trailer, we decided to
carry out some primary research, to support this, and to make sure we were choosing the right age group to aim our trailer at. We decided to question members
of our class, and family of both genders from age 17+, we showed them a variety
of trailers from comedy, to rom/com, to horror and also a thriller and asked
them which trailer grabbed there attention the most, 7 out of 10 of the people
we asked answered with thriller and this is partly why we chose thriller as our
final idea, and also we have easy access to people in which would fit into our target audience.
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Once again this is a brief report of what you did rather than why you did it. You must analyse rather than describe and then you can bring all the media language into your analysis and get a much higher grade.
ReplyDeleteUpload your questionnaire and analyse its success.
Mrs H
We decided to question members of our class, and family of both genders from age 17+, We chose this age as we knew we had access to a large number of people who are capable of answering the questions we want to ask. I created a questionnaire asking few questions, this is because I only wanted answers that would benefit Me and my research. I began to ask Questions such as 'How often do you visit the cinema?' but then thought that no matter what answers I received the data collected would not benefit Eva or I when choosing a target audience or Genre.
ReplyDeleteWe decided to showed them a variety of trailers from comedy, rom/com, western, historical to a thriller and asked them which trailer grabbed there attention the most, 7 out of 10 of the people we asked answered with thriller and this played a big part when choosing thriller as our final idea, and also we have easy access to people in which would fit into our target audience.