Media Questionnaire
1. Are you … MALE or FEMALE (PLEASE CIRCLE)
2. Within what age gap are you? 18-25 26-40 41-55 56-70 71+ (PLEASE CIRCLE)
3. If you see a trailer for a film that intrigues you are you really more likely to go out of your way to watch it at the cinema? YES NO (PLEASE CIRCLE)
4. Where are you more likely to see a film advertised? (PLEASE CIRICLE)
Internet TV adverts Billaboard Social networking websites
5. If you were to choose a specific genre of film to favour which would it be? (PLEASE CIRICLE)
Romantic Comedy Thriller Drama Action Adventure
Crime and Gangster Historical Musical Sci/Fi
Eva and I decided to carry out primary research of our own, therefore we decided to create a questionnaire to collect data that would help us create an understanding of what our specific target would like to see, and this questionnaire did exactly that.
ReplyDeleteWhen creating this questionnaire I thought of many different questions that could be asked such as ‘How often do you go to the cinema’ but then when I thought what questions I did and didn’t want on the questionnaire I realised that this question wasn’t necessary as knowing how often this person goes to the cinema wouldn’t benefit us on making our chose on genre.
From this questionnaire we can find out what age and gender are more likely to be drawn towards what genre, also how to target them in advertising.